Server-side tracking for Shopify & WooCommerce

Your ads can't see most of your sales.

After iOS and browser privacy changes, your pixel quietly under-reports conversions. Meta and Google then optimize on broken data — so your ROAS looks worse than it really is. I rebuild your tracking server-side so the ad platforms see the truth again.

Verified with live test events·Fixed-price project·7–10 days
tracking_diagnostic.live● MONITORING
Before — browser pixel
63%
conversions matched
After — server-side + CAPI
97%
conversions matched
Tracked & sent to ad platforms Lost to privacy / blocking
Meta Conversions API GA4 Google Tag Manager Server-side GTM Meta Pixel Full-funnel events Event deduplication Event Match Quality Shopify WooCommerce
97%
conversion match rate achievable server-side
7–10
days to deliver the full fix
5+
platforms wired & deduplicated
100%
verified with live test events
The silent leak

If your ads "aren't working" but you can't say why —
this is usually why.

Privacy changes didn't kill your sales. They blinded the systems that report them. Sound familiar?

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Meta and Shopify report wildly different numbers and you don't know which to trust.

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Your ROAS dropped after iOS updates — even though sales held steady.

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You're scaling budget but the platform "can't find" enough buyers to optimize toward.

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Your pixel only fires in the browser, so ad blockers and Safari quietly drop events.

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Event Match Quality is low and you have no idea how to raise it.

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You've been told "set up CAPI" but no one verified it actually sends clean data.

Your store SHOPIFY / WOOCOMMERCE Server-side CAPI · sGTM · dedupe Meta Google Ads GA4
Clean, deduplicated events flowing from your store → your server → every ad platform. Live and continuous.

When the data going back to Meta and Google is incomplete, the algorithm optimizes toward the wrong people. Better tracking is the cheapest performance gain you have left.

Interactive · 20 seconds

How much revenue can your ads not see?

Move the sliders to your numbers. This is the conversion value that's likely happening but never making it back to Meta and Google — so the algorithm never learns from it.

Most stores running browser-only tracking lose roughly 20–40% of conversion visibility after iOS & browser privacy changes. Drag the last slider to your own estimate.

Revenue your platforms can't see
$0
per month · $0 per year
Revenue currently tracked$0
Estimated true revenue$0
Your true ROAS is closer to
Get my free audit →
The work

What I actually fix

One job, done properly: get accurate, deduplicated conversion data flowing from your store to every ad platform — and prove it.

Server-side tracking & Meta CAPI

Move tracking off the fragile browser and onto the server, so iOS, Safari and ad blockers stop eating your conversions.

GA4 & Google Ads

Accurate GA4 measurement and conversion signals wired into Google Ads, so reporting and optimization finally agree.

GTM & server-side GTM

A clean Tag Manager setup — client and server — instead of the tangle of half-working tags most stores accumulate.

Full-funnel events

View, add-to-cart, checkout and purchase tracked end to end — with the customer parameters that lift Event Match Quality.

Deduplication done right

Browser and server events matched so conversions are counted once — no double counting, no inflated numbers.

Verified, not assumed

I confirm every event with live test purchases and Meta's tools — you get proof it works, not a promise that it should.

How it works

From "something's off" to verified tracking

A simple path. No retainer required to start — we begin with a free look at what's actually broken.

01

Free tracking audit

I review your live setup and send you a short, plain-English PDF: what's tracked, what's leaking, and what it's likely costing you. Yours to keep whether or not we work together.

DELIVERABLE → Free audit PDF
02

The Fix — a fixed-price project

I implement the full server-side stack — CAPI, GA4, GTM, Pixel, full-funnel events and deduplication — scoped to your store. Fixed price agreed up front, typically delivered in 7–10 days. No hourly surprises.

DELIVERABLE → Working, documented tracking in 7–10 days
03

Verify with live test events

Before we call it done, I run real test events through the funnel and confirm they land cleanly in Meta and Google. You see the before/after Event Match Quality with your own eyes.

DELIVERABLE → Proof your data is flowing
04

Optional monthly monitoring

Tracking breaks silently — a theme update, an app change, a new checkout. For a monthly fee I watch your setup and catch problems before they cost you a campaign.

DELIVERABLE → Ongoing peace of mind
Ways to start

Start free. Pay only when you're convinced.

Every engagement begins with a free audit, so you know exactly what you're buying before you spend a shekel or dollar.

Step 1

Free Tracking Audit

Free / no commitment
  • Review of your live tracking setup
  • Plain-English PDF of what's leaking
  • Estimate of conversions you're missing
  • Clear recommendation — no pressure
Request the audit
Step 2

The Fix

Fixed quote / after the audit
  • Full server-side + Meta CAPI build
  • GA4, GTM, Pixel, full-funnel events
  • Deduplication configured correctly
  • Verified with live test events
  • Delivered in ~7–10 days
Get my quote
Step 3

Monthly Monitoring

Monthly / optional retainer
  • Ongoing health checks on your tracking
  • Alerts when events break
  • Fast fixes when your store changes
  • Stay accurate as platforms evolve
Ask about retainers
Why work with me

A specialist who only does this — and proves it works

Done-for-you, not another app

You're not buying a plugin to babysit. I implement and verify the whole stack myself, then hand you something that simply works.

Verified with real test events

I don't say "it should work." I push live events through your funnel and show you the data landing in Meta and Google.

E-commerce focused

Shopify and WooCommerce stores running real ad spend — that's the only thing I work on, so I've seen your edge cases before.

Built on my own live store

I run this exact stack on my own production storefront. It's not theory from a course — it's a setup I rely on myself.

Fixed price, clear scope

We agree the price before I start. No hourly meter, no scope creep, no surprise invoice at the end.

Bilingual — English & Hebrew

Work in clear English for global stores, or in Hebrew if that's easier. Either way, no jargon you didn't ask for.

Proof

My case study is a store I built myself

Rather than borrowed logos, here's a live storefront where I implemented and verified this exact tracking stack end to end.

Live build · self-operated store

living-memories.site

My own production e-commerce site, running the full server-side setup: Meta CAPI, GA4, GTM, Pixel and full-funnel events — deduplicated and verified with live test events. It's the same work I do for clients, on a store I run myself.

Visit the live store →
Full stack
CAPI · GA4 · GTM · Pixel · events
Server-side
Tracking off the browser
Verified
Confirmed with live test events
Questions

Straight answers

Yes — both. The implementation details differ, but the goal is identical: accurate, deduplicated conversion data flowing server-side to your ad platforms.

Most projects are delivered in about 7–10 days from kickoff. The exact scope and timeline are confirmed after the free audit, before you commit to anything.

No — the opposite tends to be true. Moving tracking server-side takes load off the browser. A clean setup is usually lighter than the pile of half-working tags it replaces.

Often, yes. "Set up" and "verified working" are very different things. Plenty of stores have CAPI enabled while it sends incomplete or duplicated data. The free audit tells you which camp you're in.

Typically collaborator access to your store, Tag Manager, and ad/analytics accounts. I'll give you a short, specific list after the audit — only what's needed to do the work.

I won't promise a number — anyone who does is guessing. What I guarantee is that your tracking will be accurate, complete and verified, so your ad platforms optimize on real data instead of broken data. That's the foundation better performance is built on.

Free audit

Find out what your ads can't see.

Tell me about your store and I'll send back a free tracking audit — what's working, what's leaking, and what it's likely costing you. No obligation.

Free, no-commitment audit PDF

Plain English — I sell the problem, not the tech

Reply within 1–2 business days

English or Hebrew, whichever suits you

No spam. Your details are used only to prepare your audit.

Got it. Talk soon.

Thanks — I'll review your store and get back to you within 1–2 business days with your free tracking audit.